Nick Bloom, an economist at Stanford who studies the workplace, told me that frequent emoji usage can be charted as part of a broader move in recent decades toward more casual tones in business. That emoji are omnipresent in the professional world was inevitable, Goldman said, “because that’s how we are talking to each other in the rest of our lives.” In a 2022 survey from Adobe, 78 percent of Gen Z and Millennial respondents said that they used emoji in professional settings, as did more than half of Boomer respondents. Much like the Millennials raised on the internet who now hold positions of power in corporations, the emoji has fully grown up. Once seen as a way to flirt over text or to express on social media the ineffable feeling of □, emoji have worked their way down the “adoption curve,” Eric Goldman, a law professor at Santa Clara University who has studied emoji, told me. Read: Silicon Valley may never learn its lesson And in February, a judge allowed a lawsuit to move forward alleging that an NFT company called Dapper Labs was illegally promoting unregistered securities on Twitter, because “the ‘rocket ship’ emoji, ‘stock chart’ emoji, and ‘money bags’ emoji objectively mean one thing: a financial return on investment.” That FTX, the failed cryptocurrency exchange once run by Sam Bankman-Fried, apparently used these little icons to approve million-dollar expense reports was held up during bankruptcy proceedings as a damning example of its poor corporate controls. Last month, when OpenAI briefly ousted Sam Altman and replaced him with an interim CEO, the company’s employees reportedly responded with a vulgar emoji on Slack. The humble emoji-and its older cousin, the emoticon-has infiltrated the corporate world, especially in tech. That argument was denied, and the court held that “emojis may be actionable.” (Cohen’s lawyers did not respond to my request for comment.) Now shareholders are suing him for securities fraud, claiming that Cohen misled investors by using the emoji the way meme-stock types sometimes do-to suggest that the stock was going “to the moon.” A class-action lawsuit with big money on the line has come to legal arguments such as this: “There is no way to establish objectively the truth or falsity of a tiny lunar cartoon,” as Cohen’s lawyers wrote in an attempt to get the emoji claim dismissed. That week, he sold all of his shares and walked away with a reported $60 million windfall. Later that month, Cohen-hailed as a “meme king” for his starring role in the GameStop craze- disclosed that his stake in the company had grown to nearly 12 percent the stock price subsequently shot up. A court in Washington, D.C., has been stuck with a tough, maybe impossible question: What does □ mean? Let me explain: In the summer of 2022, Ryan Cohen, a major investor in Bed Bath & Beyond, responded to a tweet about the beleaguered retailer with this side-eyed-moon emoji.
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